1302 Lincoln Ave, San Jose, CA 95125 (408) 993-1313
A beautiful diamond is the focal point of many pieces of jewelry, and while colored stones like emeralds, sapphires, or rubies each have their special
beauty, a diamond will always be that "something special".
Because finding the right diamond can be a difficult task with many different factors involved, we carry a large selection of diamonds in our store and many
times we have the perfect stone to match your desires and your budget. If we don't have that special stone that matches your dream, however, we have access
to literally thousands of stones through our network of diamond dealers and importers, many of whom we've worked with for more than 30 years.
Whether it's a traditional round Brilliant-cut or a fancy princess cut, we have diamonds ranging in size from as small as the head of a pin
up to four carats.
When you come in looking for that perfect diamond, we'll spend time with you discussing what makes each diamond unique, special, and valuable. Educating you
is part of our business - we want you to walk away understanding exactly what you've purchased and why you should cherish it. We'll show you the stones under
a microscope so you can see the quality yourself, and we'll show you the computer-measured dimensions that are responsible for giving the diamond its sparkle. You can trust that what you see is what you get, because most of stones are certified by the Gemological Institute of America and laser-inscribed with a serial number.
The characteristics that make each diamond unique are referred to as the "Four C's". Unsurprisingly, there are four characteristics and each begins
with the letter "C": Cut, Color, Clarity, and Carat weight. Click on each those characteristics to find out more information on each and the important role
they play in making your stone special.
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